Cross-Cultural Marketing-Everything You Need to Know

Release time：2022-12-14    

We live in a multicultural and multimedia society, which means not only must marketers consider the type of media consumers are using to receive brand messages, but also who they are. To determine whether and how to enter foreign markets, marketers need to conduct some form of cross-cultural consumer analysis.

Cross-cultural research provides benefits that transcend the limits of the traditional research approaches and it is getting more and more important in the international marketing section. How to focus on issues surrounding global communications and brand management? This is the issue that international marketing and international brand management employers should value on.

To have an deep insight into Cross-Cultural Analysis, the FMBA FT+ admissions team invite you to attend our online webina on 15th December, 2022. Prof. Mike Chao from William Paterson University of New Jersey will share his keynote speech on the relationships between cross-Cultural Analysis and international marketing with a case study on the 2022 Qatar World Cup.